Category Archives: Online marketing

for small businesses which have just entered the markets have to get this step right in order to establish their brand identity and…

‘Digital Marketing encompasses all marketing efforts that use an electronic device or the internet’. It is advertising delivered through digital channels. Channels such…

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were…

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…