Digital Marketing Tips for Small Businesses and Personal Branding

As mentioned in the last article, digital marketing is lucrative in current business scenario. Brand Communication which is crafted and targeted towards specific consumers via different networks, sites, peer groups, can have a major impact on consumer decision making process. Now, for small businesses which have just entered the markets have to get this step right in order to establish their brand identity and foothold in market.

Since marketing for small businesses is such a unique case, this guide should give founders a good place to start. As your business grows and expands its presence, it may attract customers through word of mouth.

Until that happens, though, you should prioritize the following marketing strategies to spread the word about your business.

1. Go crazy with those posts – Social Media Marketing

Social Media Marketing is one of the best ways to get exposure and customers for your business. It is one of the best low-cost marketing techniques to use for your business.

There are many social media platforms, but you need to choose the right platforms for your business marketing.

Facebook, Twitter, Instagram, Snapchat, LinkedIn, are some of the popular platforms to use.

• Time to go traditional – Email Marketing

Email Marketing is one of the most important and cost-effective techniques to grow businesses. If you have not launched your business (or product) yet, then you can use ‘coming soon’ or ‘launching soon’ template on your site and collect emails of interested users to notify them when you launch. Offer beta testing for your products or tools and build your email list. Offer free trial, demo, reports, pdfs, or eBooks to build your email list.

• Blogs, articles, copy – Content Marketing

Content Marketing is a highly effective strategy to grow your business. Content marketing gives long-lasting results, but it can take some time to see results. Many big brands like HubSpot, Buffer, Blue Apron, Mint, and Kissmetrics have skyrocketed their start-up success with content marketing.

• Retention guaranteed – Referral Marketing

If you want to develop a huge customer base or fan-following, then nothing can be as good as referral marketing. In referral marketing, your customers become your sellers. They refer your products to other people. 

Facebook is a great example of this. Facebook encourages their users to “Invite Friends” to join Facebook. As a result, today they have more than two billion active users on Facebook. Amazon, PayPal, and many other brands are using the same strategy to acquire new customers. You can also do the same for your business.

In Conclusion

There are a lot of strategies and channels through which you can promote your business. But you need to understand your audience, their behaviour, and the nature of your business. Small business’ marketing is not impossible, but you need to be sure before every step because of the limited resources. Think differently than others and be creative to get success.